Who typically initiates change in a business?

Managers typically initiate change in a business because they are responsible for overseeing operations and making strategic decisions to ensure the organization meets its goals. Their role involves identifying areas for improvement or innovation, analyzing performance data, and responding to both internal and external business environments. Managers assess the need for change based on various factors, including market trends, competition, financial performance, and stakeholder feedback. Consequently, they create and implement plans for change to enhance efficiency, drive growth, or adapt to new challenges.

While customers, shareholders, and suppliers can influence change, they usually do so indirectly. Customers may express demands for new products or better services, and this feedback can signal managers to initiate change. Shareholders may advocate for changes in company strategy or management, often in response to financial performance concerns. Suppliers can impact operations through changes in availability or pricing of materials, but it is ultimately the managers who analyze these situations and decide how to respond. Therefore, the manager's proactive role in initiating and orchestrating change is crucial for a business's successful adaptation and evolution.