Which key performance indicator reflects customer purchasing behavior?

The indicator that best reflects customer purchasing behavior is the number of sales. This key performance indicator quantifies how many products or services have been sold over a specific period, providing direct insight into customer demand and purchasing patterns. By analyzing sales data, businesses can identify trends, such as peak purchasing times, popular products, and customer preferences.

Higher sales figures generally indicate positive customer purchasing behavior, showing that customers are responding well to the company's offerings. Conversely, a decrease in sales might suggest that there are issues with customer satisfaction, market competition, or the effectiveness of marketing strategies. Thus, the number of sales serves as a vital metric for understanding how well a business meets the needs of its customers and can guide strategies for improving sales performance and overall customer engagement.