Which approach allows a business to become more profitable by lowering costs?

The lower cost approach is a method that businesses employ to enhance profitability by significantly reducing their operational costs. This strategy focuses on becoming the lowest-cost producer within an industry, which allows the company to attract price-sensitive customers and potentially gain a larger market share. By minimizing expenses through various means such as efficient production, streamlined operations, and negotiating better deals with suppliers, businesses can offer competitive pricing while maintaining a healthy profit margin.

This approach is effective in markets where many competitors offer similar products, as it enables a company to stand out based solely on price. By prioritizing cost reduction without compromising quality excessively, a business can sustain profitability even in challenging economic conditions or price wars.