What is the first step of Lewin's Three Step Change Model?

The first step of Lewin's Three Step Change Model is unfreezing, which is crucial for preparing an organization for change. Unfreezing involves creating awareness and understanding of the need for change, thus motivating individuals within the organization to recognize the necessity for transformation. This step seeks to break down the existing status quo, making it clear that change is both necessary and beneficial.

During unfreezing, leaders engage with employees to help them see the current state as unsatisfactory or outdated, which is critical for gaining buy-in and reducing resistance to changes that will follow. By addressing emotions and attitudes, and potentially involving people in discussions, an environment is created that is ready for transition. This step sets the foundation for the subsequent phases of change, where actual modifications occur, leading to a new equilibrium.

Without successfully unfreezing the existing behavior or processes, attempts to implement change may face significant barriers, as employees might cling to familiarity and resist new practices. Therefore, unfreezing is an essential and foundational part of Lewin's model, establishing the motivation required for change to take place effectively.