What is Lewin's Force Field Analysis used for?

Lewin's Force Field Analysis is a framework used specifically for understanding the dynamics surrounding change within an organization. This method involves identifying and assessing the forces that drive change (driving forces) and those that resist change (restraining forces) to get a clear picture of the current situation. The analysis helps organizations strategize on how to implement change effectively by maximizing the driving forces and minimizing the restraining ones.

This approach underscores the balance of power between forces that encourage change and those that oppose it, making it a crucial tool for change management. By assessing these forces, management can enhance the likelihood of successfully implementing changes that are necessary for organizational growth or improvement.

In contrast, the other options do not align with the purpose of Force Field Analysis. Budgeting and financial forecasts relate to financial planning, developing marketing strategies focuses on promotional efforts, and evaluating employee performance pertains to human resources management. None of these activities require the systematic examination of forces and resistance that characterizes Lewin's model.