During which phase is the actual implementation of change executed?

The correct phase in which the actual implementation of change is executed is the Changing phase. This phase is critical because it involves putting the plans for change into action. During this stage, employees and the organization as a whole start to implement new processes, systems, or behaviors that have been identified as necessary for improvement or adaptation.

This implementation requires effective communication and support from management to ensure that everyone understands the changes and is on board with the new approach. Additionally, it often includes training, resource allocation, and adjustments based on feedback during the transition to ensure that the change is successful.

In contrast, the Unfreezing phase occurs prior to Changing and focuses on preparing the organization for change by building awareness and motivation. The Monitoring phase comes after Changing and involves tracking the implementation to address any issues that may arise while assessing the effectiveness of the change. Refreezing follows Changing and aims to solidify the new changes into the organization's culture, ensuring that they are maintained over the long term.